Creating Memorable Worlds

The Foundations & People

Dive into the core elements that compose the industry and discover the people who bring dreams to life. Perfect for those new to the field or seasoned professionals seeking to discover new dimensions for their careers.

The Process

Embark on a journey to uncover complex project sequences from before the beginning to after completion. This invaluable roadmap for managing the projects, people and processes will ensure successful, story-driven experiences.

The Story of You

Unlock your potential by gaining deep insights into your super powers and how to apply them in your career journey. Insights into personal branding, career pathways, and the balance of soft and hard skills, provides strategic guidance for defining your unique role across diverse professional landscapes.

About The Author

As a former senior creative executive for Walt Disney Imagineering, Theron Skees has spent his career injecting brand story and narrative into theme parks, destination experiences and organizations around the world. He has led diverse creation, design and construction projects from 100's of millions to billions of dollars in a wide variety of experience types. Now, as the founder of The Designer's Creative Studio, he applies lessons from his 30+ year career in Themed Entertainment focusing on the use of storytelling solutions and experience design to transform “customers” to “audience” members, drive business uplift and grow brand equity.Theron represents how experience and story are not just something that gets applied on top of a brand but are the core values an audience considers to be a part of any organization’s DNA. With notable brand collaborations across a broad section of the global economy, he demonstrates that this area of expertise is needed wherever people live, work, eat, shop, or play.

Uncover New Possibilities

More than a manual or text book, each chapter demystifies the process of turning creative visions into unforgettable guest experiences.

Elevate Your Craft

Receive practical instruction on everything from the creative spark of idea generation to the strategic realities of design, construction, and turn over.

Inform Your Journey

From students studying the craft to seasoned professionals seeking to deepen their knowledge, this book offers a detailed roadmap for anyone fascinated by the world of destination experiences.

Ignite Inspiration

Go beyond the industry and explore the transformative power of Narrative Experience Design at the intersection of story, brand and business objectives, learn how experiences drive value in today's global marketplace.